︎Branding / logo / motion graphics
BOX film communication studio
Box Film Co. is a creative studio specializing in design, marketing, and strategic promotion for film projects.
Our objective was to craft a brand identity that reflects the studio's innovative approach and resonates with its target audience.
Box Film Co. reached out to us to develop a whole new graphic identity that would make them stand out and communicate their love for movies, along with the visual elements that should be taken into consideration when producing a film.
As Art Director and Designer, I created a complete visual universe, including the logo, color palette, typography, and other brand elements.
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We began by consolidating a type family that could be both impactful and versatile, allowing us to craft titles and artworks with a cinematic feel. The branding blends bold typography and refined design elements to evoke creativity and professionalism, ensuring the brand stands out in a competitive landscape.
As the Art Director and Designer, I was responsible for:
- Concept Development: Collaborating with the creative team to define the brand's visual direction, ensuring alignment with Box Film Communication's mission and values.
- Visual Identity Design: Creating key brand elements, including the logo, color palette, typography, and the general aesthetic for videos and other visual assets that will give personality to the brand.
- Brand Guidelines: Establishing comprehensive guidelines to maintain consistency across all platforms and marketing materials.
- Implementation Oversight: Supervising the application of the new visual identity across various media, ensuring cohesive representation of the brand.
Here are some screenshots from the SSMM video introducing the brand identity and showcase the services they provide.
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To complement the visual identity, I was instructed to lead the creative process for a branding video that encapsulates the essence of Box's vision. The video highlights the studio's innovative spirit and its dedication to film as an art form, bringing their new identity to life in a dynamic and engaging way.
To complement the visual identity, I was instructed to lead the creative process for a branding video that encapsulates the essence of Box's vision. The video highlights the studio's innovative spirit and its dedication to film as an art form, bringing their new identity to life in a dynamic and engaging way.
One of the primary challenges was to develop a visual identity that distinguishes Box Film Communication. in a competitive market while authentically representing its unique services. Through extensive research and iterative design processes, we achieved a brand identity that is both distinctive and reflective of the studio's innovative spirit.
Deliverables included logo design, visual identity system, and comprehensive brand guidelines, ensuring consistent representation across all platforms. The result elevated Box Film Co.'s market presence and strengthened their connection with clients and audiences alike.
The cohesive visual identity has facilitated stronger connections with clients and audiences, contributing to the studio's success.
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Leading the branding project for Box Film Co. was a rewarding experience that allowed me to apply my expertise in art direction and design to create a compelling brand identity. The successful outcome underscores the importance of a well-executed visual strategy in elevating a company's market position.
Leading the branding project for Box Film Co. was a rewarding experience that allowed me to apply my expertise in art direction and design to create a compelling brand identity. The successful outcome underscores the importance of a well-executed visual strategy in elevating a company's market position.
Explore their story at boxfilmco.com
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