︎Logo / branding / graphic system / animations

OASYS: santuario creativo del sonido


OASYS is more than a venue — it's a cultural proposition. A creative sound sanctuary born from the conviction that Barcelona's independent music scene deserves a space that is simultaneously a listening room, a creative studio, and a community hub. The design challenge was to build a visual language strong enough to hold that ambition.





The brief demanded something rare: a brand that could communicate quality and intimacy at the same time. High fidelity without coldness. Underground without roughness. The concept drew from the natural oasis as metaphor — life emerging from the desert, a refuge of depth and calm in the middle of urban noise. That tension between the elemental and the contemporary became the visual and conceptual engine of the entire identity.



The typographic system anchors the identity — bold, geometric, rooted in analogue music culture while feeling entirely present. The logomark carries the sonic vocabulary of the project: rhythm, wave, frequency, movement. "Santuario Creativo del Sonido" is not a tagline — it's a cultural declaration that the design makes visible before a single note is played.

The manifesto — written as part of the conceptual development — defines the community logic that the visual identity then translates: Somos comunidad, no clientela. Somos devoción, no tendencia. Somos ritmo, no algoritmo. Design as cultural positioning, not just brand decoration.

This project sits at the intersection of La Murga Visual's two core practices: listening to what a project fundamentally is, and finding the visual language that already belongs to it.










     


   








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. Barcelona  2024 .