https://lamurgavisual.com LA MURGA VISUAL LAB Thu, 23 Jul 2026 14:43:13 +0000 https://lamurgavisual.com en https://lamurgavisual.com/Home Fri, 02 Feb 2018 15:26:40 +0000 LA MURGA VISUAL LAB https://lamurgavisual.com/Home Design as culture. ︎︎︎︎︎CLICK on icon to know more from each project.︎ ︎︎︎︎&nbsp; https://lamurgavisual.com/Motion Thu, 23 Jul 2026 14:43:13 +0000 LA MURGA VISUAL LAB https://lamurgavisual.com/Motion Motion Graphics &amp; tittle designMotion is not a separate service — it's built into every visual system I develop. This is a selection of projects where I worked as motion designer and art director: brand animations, title sequences, live audiovisual direction, 2D animation, institutional campaigns and film. Some were built inside La Murga Visual Lab, others in collaboration with studios and clients across Barcelona and beyond. ︎ https://lamurgavisual.com/Calima-project Thu, 15 Jan 2026 16:42:05 +0000 LA MURGA VISUAL LAB https://lamurgavisual.com/Calima-project ︎Art Direction/Graphic Design/Project Branding/Album Design CALIMA: Balimaya project meets Discos Pacífico all-starsCalima is a natural phenomenon in which Saharan dust travels on the wind across the ocean, fertilizing the Amazon and the rainforests of South America. Similarly, the African diaspora crossed the sea and, through rhythm, resilience, and memory, transformed displacement into connection and the journey into creative power. CALIMA was a rare opportunity to build a visual identity for a project that is not only musical, but cultural, ancestral, and deeply collaborative. As Art Director and Designer for this release, my goal was to create a visual language that could hold the same weight, depth, and hybridity as the music itself — a language that reflects the invisible threads connecting West Africa, the Mandé world, the Afro-Colombian Pacific, and contemporary diasporic jazz. This project lives in between worlds: between tradition and innovation, between continents, between spiritual memory and modern expression. My approach to the branding and album artwork was to honor that in-between space — not by flattening it into a single aesthetic, but by allowing multiple references, textures, rhythms, and visual “voices” to coexist. <img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/47df4f8aaab8a4e2e7a397aa7182108acfc37866973dca4ad506d9ad0d158250/Balimaya-31.jpg" data-mid="243293774" border="0" src="https://freight.cargo.site/w/1000/i/47df4f8aaab8a4e2e7a397aa7182108acfc37866973dca4ad506d9ad0d158250/Balimaya-31.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/f36f9e78af7276c7f46b953df33cecdc4274197dfc3f6db2a32532cdd971166a/P1566330.jpg" data-mid="243293775" border="0" src="https://freight.cargo.site/w/1000/i/f36f9e78af7276c7f46b953df33cecdc4274197dfc3f6db2a32532cdd971166a/P1566330.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/e82257de10c88e46055577b47713695d8bc96106f5916dc1e1fee33a1136d56b/P1566423-copy.jpg" data-mid="243293545" border="0" src="https://freight.cargo.site/w/1000/i/e82257de10c88e46055577b47713695d8bc96106f5916dc1e1fee33a1136d56b/P1566423-copy.jpg" /> Branding this project also meant creating a visual system flexible enough to hold a 15-piece supergroup, multiple cultures, and a transnational collaboration between Jazz re:freshed, Llorona Records, Balimaya Project, and Discos Pacífico. The identity needed to feel rooted, but not fixed — ancestral, but not archival — contemporary without losing its spiritual and historical depth. What made this project special for me was that it wasn’t about imposing a look — it was about listening. Listening to the music, the stories, the intentions, and then translating that into form. The final design is not just a cover or a brand; it’s a visual bridge between sound, place, and memory. <img width="3307" height="4252" width_o="3307" height_o="4252" data-src="https://freight.cargo.site/t/original/i/b8fc420dca29937e469e98571471bc61d6f8013e7384c799051793ac2341ab84/BalimayaDP_poster-final-ING.jpg" data-mid="243293470" border="0" src="https://freight.cargo.site/w/1000/i/b8fc420dca29937e469e98571471bc61d6f8013e7384c799051793ac2341ab84/BalimayaDP_poster-final-ING.jpg" /> Balimaya Project and Discos Pacífico All Stars came together in Tumaco to create CALIMA — a unique album that demonstrates how music remains a powerful, invisible thread connecting the African diaspora. The record is a sonic journey that blends the potent rhythms and rich musical heritage of West Africa and Mandé jazz with the Afro-Colombian pulse of marimba, drums, and Pacific coast chants.Balimaya Project — a London-based, Mandé-inspired band redefining jazz for the 21st century — dives deep into West African folklore, spinning tradition into something urgent and new. On the other side, The Discos Pacífico All Stars bring together a powerhouse lineup of musicians from iconic Colombian groups like Bejuco and Semblanzas del Río Guapi. Together, they form a 15-piece supergroup that crosses borders — both literal and sonic. Think djembe meets marimba, balafon riffs over Pacific chants, and jazz that grooves with ancestral spirits. &nbsp; <img width="3415" height="4268" width_o="3415" height_o="4268" data-src="https://freight.cargo.site/t/original/i/e54de0cc639d5ab5e8512c0902c43dd07f4e86fa412f51ad355b274d0814427f/poster-fechas.jpg" data-mid="243293472" border="0" src="https://freight.cargo.site/w/1000/i/e54de0cc639d5ab5e8512c0902c43dd07f4e86fa412f51ad355b274d0814427f/poster-fechas.jpg" /> <img width="3307" height="4252" width_o="3307" height_o="4252" data-src="https://freight.cargo.site/t/original/i/1cdabe6c0d4963cfc74e653ed21a5d3fcd9fd5d853841a0368e48d559bd38e4e/BLmDP_UKposter-dates-copy.jpg" data-mid="243293474" border="0" src="https://freight.cargo.site/w/1000/i/1cdabe6c0d4963cfc74e653ed21a5d3fcd9fd5d853841a0368e48d559bd38e4e/BLmDP_UKposter-dates-copy.jpg" /> For CALIMA, I developed a visual identity that reflects the album’s cultural, spiritual, and sonic hybridity — a meeting point between West African Mandé traditions, Afro-Colombian Pacific rhythms, and contemporary diasporic jazz. The album is a sonic journey that fuses the musical heritage of West Africa and Mandé jazz with the Afro-Colombian pulse of the chonta marimba, drums, and the songs of the Pacific coast. Balimaya Project—one of the most innovative acts in contemporary London jazz—joins forces with a powerful lineup of musicians from iconic groups like Bejuco and Semblanzas del Río Guapi, creating a 15-piece supergroup. <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/01b54104abc1f2fc884d7c10ed29297e93c7e9a35931896d26a31b44c2c2f343/BAmDP_portada_final.jpg" data-mid="243293525" border="0" src="https://freight.cargo.site/w/1000/i/01b54104abc1f2fc884d7c10ed29297e93c7e9a35931896d26a31b44c2c2f343/BAmDP_portada_final.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4551d50ade34f067005362b3de2faaa133ea010cba2af725d0deba21f6cdc9d5/PHOTO-2025-10-02-07-50-39.jpg" data-mid="243293632" border="0" src="https://freight.cargo.site/w/1000/i/4551d50ade34f067005362b3de2faaa133ea010cba2af725d0deba21f6cdc9d5/PHOTO-2025-10-02-07-50-39.jpg" /> <img width="3307" height="4252" width_o="3307" height_o="4252" data-src="https://freight.cargo.site/t/original/i/18c0face399dba27cf69b678ad16ed1cd0e058a333d8e648b557cc531b12a393/BLmDP_COL-escucha.jpg" data-mid="243293473" border="0" src="https://freight.cargo.site/w/1000/i/18c0face399dba27cf69b678ad16ed1cd0e058a333d8e648b557cc531b12a393/BLmDP_COL-escucha.jpg" /> <img width="1458" height="1448" width_o="1458" height_o="1448" data-src="https://freight.cargo.site/t/original/i/29245d7c4b1bdc9916e7b5e6efdf8134f55253f587e66fae6b64f9ef196dcc84/Screenshot-2026-01-15-at-12.04.32.png" data-mid="243293635" border="0" src="https://freight.cargo.site/w/1000/i/29245d7c4b1bdc9916e7b5e6efdf8134f55253f587e66fae6b64f9ef196dcc84/Screenshot-2026-01-15-at-12.04.32.png" /> CALIMA by Balimaya Project, Discos Pacífico All Stars Listen to the record and dive into this vibrant convergence of cultures, rhythms, and stories — brought together through music. This is the poster for the show at the iconic Barnbican centre in London on September 2025. <img width="1158" height="1637" width_o="1158" height_o="1637" data-src="https://freight.cargo.site/t/original/i/a7f41a7d1d9d62532665e976a4a896e11fdcbd0009c92611192628b0b507d1e3/BLmDP_UKposter-final.jpg" data-mid="243293524" border="0" src="https://freight.cargo.site/w/1000/i/a7f41a7d1d9d62532665e976a4a896e11fdcbd0009c92611192628b0b507d1e3/BLmDP_UKposter-final.jpg" /> This short documentary traces the creation of CALIMA, the album born from the collaboration between London-based collective Balimaya Project and the Colombian ensemble Discos Pacífico All Stars, released in 2025. Through intimate footage of the creative process and performances in Colombia at the National Center for the Arts (CNA) and in London at the Barbican Centre, the documentary captures the spirit of a collaboration that transcends territories, memories, and musical traditions. https://lamurgavisual.com/Stereo-Tropico-Visual-identity Wed, 11 Mar 2026 12:07:04 +0000 LA MURGA VISUAL LAB https://lamurgavisual.com/Stereo-Tropico-Visual-identity Stereo TrōpicoStereo Trópico is a live music curation project born from a single conviction: that Latin tropical music is more than the stereotype the mainstream has built around it. The identity had to carry that argument visually — not smooth, not expected, not decorative. A brand that moves the way the music moves. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1398231a1db8c9edefd243df3003ac36bf221458c0558e43c5d60839c916e6ea/ST_logo_IG.jpg" data-mid="245889902" border="0" src="https://freight.cargo.site/w/1000/i/1398231a1db8c9edefd243df3003ac36bf221458c0558e43c5d60839c916e6ea/ST_logo_IG.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/258908e098a8554c91580be4e48d7f17731cf59f9bb9ca332351fb5e2be0deba/IMG_9161.jpeg" data-mid="245896307" border="0" src="https://freight.cargo.site/w/1000/i/258908e098a8554c91580be4e48d7f17731cf59f9bb9ca332351fb5e2be0deba/IMG_9161.jpeg" /> <img width="3300" height="2400" width_o="3300" height_o="2400" data-src="https://freight.cargo.site/t/original/i/e52d8edf330d8fcd1a5cbcb682ba5f4bf96cdf172802ea8017aa2bda69d1bd7f/ST_flyer-fotocopia1-copy.jpg" data-mid="245890149" border="0" src="https://freight.cargo.site/w/1000/i/e52d8edf330d8fcd1a5cbcb682ba5f4bf96cdf172802ea8017aa2bda69d1bd7f/ST_flyer-fotocopia1-copy.jpg" /> <img width="1331" height="998" width_o="1331" height_o="998" data-src="https://freight.cargo.site/t/original/i/159d888db344ca122105b605bc1c3305249eb079e88f90230a617e022025e44f/IMG_9419.jpg" data-mid="245896305" border="0" src="https://freight.cargo.site/w/1000/i/159d888db344ca122105b605bc1c3305249eb079e88f90230a617e022025e44f/IMG_9419.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/3ab693b27d8c7a8d7cb0b23fbbcb47106fa3c30e1aa398b8265da792aa38882a/IMG_9165.jpeg" data-mid="245896303" border="0" src="https://freight.cargo.site/w/1000/i/3ab693b27d8c7a8d7cb0b23fbbcb47106fa3c30e1aa398b8265da792aa38882a/IMG_9165.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/02fb2331454583e7766cd61961f42e29964f6ee120a589be9d7a1fca69a7e981/IMG_9166.jpg" data-mid="245889899" border="0" src="https://freight.cargo.site/w/1000/i/02fb2331454583e7766cd61961f42e29964f6ee120a589be9d7a1fca69a7e981/IMG_9166.jpg" /> The visual system was built from a rubber stamp, manually cratfted to fit the necesity of a typography that is unique, then it was translated to the digital world in vector and animation.In a review that was made from the project on YT, Italian art director Emmaboshi later described as "warm brutalism" — an aesthetic that looks deliberately raw at first glance but is carefully controlled underneath. Saturated, powerful colors that build an imaginary world in direct dialogue with the music. Human figures that deform and merge with tropical plant elements — arms becoming fronds, bodies swaying like palms moved by sound. A logotype that is compressed, distorted, sometimes animated — irregular by design, not by accident. The layout logic is simple and replicable: illustration anchoring the bottom, typography dominating above. A system that creates instant continuity across digital flyers, Instagram posts, printed banners and merchandise — and that has generated the rarest thing a visual identity can achieve: immediate recognition. After a few encounters, the distorted typography and oscillating figures tell you exactly where you are before you read a single word. <img width="1756" height="2195" width_o="1756" height_o="2195" data-src="https://freight.cargo.site/t/original/i/440f1c87fe0c374ac08b6662a7c8186a274a346fce37c263ce829bc02b2c81bd/ST_flyer_vol10.jpg" data-mid="245889771" border="0" src="https://freight.cargo.site/w/1000/i/440f1c87fe0c374ac08b6662a7c8186a274a346fce37c263ce829bc02b2c81bd/ST_flyer_vol10.jpg" /> <img width="1756" height="2195" width_o="1756" height_o="2195" data-src="https://freight.cargo.site/t/original/i/4d874a4ac87ea2a00e097e99ee1b3d1819722e11163a5df3d485c398ff5fb1cd/ST_flyer_vol6.jpg" data-mid="245889865" border="0" src="https://freight.cargo.site/w/1000/i/4d874a4ac87ea2a00e097e99ee1b3d1819722e11163a5df3d485c398ff5fb1cd/ST_flyer_vol6.jpg" /> <img width="1756" height="2195" width_o="1756" height_o="2195" data-src="https://freight.cargo.site/t/original/i/fd195f64bef8cc2ae59dae33a5505abf150cba4e775c713a3192adf368588987/ST_flyer_vol9.jpg" data-mid="245889772" border="0" src="https://freight.cargo.site/w/1000/i/fd195f64bef8cc2ae59dae33a5505abf150cba4e775c713a3192adf368588987/ST_flyer_vol9.jpg" /> <img width="1756" height="2195" width_o="1756" height_o="2195" data-src="https://freight.cargo.site/t/original/i/8c259801dcc42681dcea6fe2637482b90ad4beec1a945b7ba269c7a5d7ff611f/ST_flyer_vol7-copy.jpg" data-mid="245889864" border="0" src="https://freight.cargo.site/w/1000/i/8c259801dcc42681dcea6fe2637482b90ad4beec1a945b7ba269c7a5d7ff611f/ST_flyer_vol7-copy.jpg" /> <img width="1756" height="2195" width_o="1756" height_o="2195" data-src="https://freight.cargo.site/t/original/i/4d874a4ac87ea2a00e097e99ee1b3d1819722e11163a5df3d485c398ff5fb1cd/ST_flyer_vol6.jpg" data-mid="245889865" border="0" src="https://freight.cargo.site/w/1000/i/4d874a4ac87ea2a00e097e99ee1b3d1819722e11163a5df3d485c398ff5fb1cd/ST_flyer_vol6.jpg" /> <img width="1756" height="2195" width_o="1756" height_o="2195" data-src="https://freight.cargo.site/t/original/i/aa5a097c062f55a7a71f733555f98e910ef9138a5b543cbd139c194d4328b259/ST_flyer_vol8.jpg" data-mid="245896739" border="0" src="https://freight.cargo.site/w/1000/i/aa5a097c062f55a7a71f733555f98e910ef9138a5b543cbd139c194d4328b259/ST_flyer_vol8.jpg" /> <img width="914" height="1210" width_o="914" height_o="1210" data-src="https://freight.cargo.site/t/original/i/f2ec9b07b153bb0a852e5ec828ddef68f32f464db6d74f48abae501a48ae2951/STv2_flyer_evento.jpg" data-mid="245890020" border="0" src="https://freight.cargo.site/w/914/i/f2ec9b07b153bb0a852e5ec828ddef68f32f464db6d74f48abae501a48ae2951/STv2_flyer_evento.jpg" /> <img width="914" height="1210" width_o="914" height_o="1210" data-src="https://freight.cargo.site/t/original/i/d33630871472a914609a9af6fb4f741219851ac25a4d6c076aca764013ef24ce/STv3_flyer_evento-copy.jpg" data-mid="245889999" border="0" src="https://freight.cargo.site/w/914/i/d33630871472a914609a9af6fb4f741219851ac25a4d6c076aca764013ef24ce/STv3_flyer_evento-copy.jpg" /> <img width="1143" height="1513" width_o="1143" height_o="1513" data-src="https://freight.cargo.site/t/original/i/3dee437bffd79f2fe02c2af894d35647c36ac77f1ed5badabdf51420d14203a6/STv4_flyer_evento.jpg" data-mid="245889923" border="0" src="https://freight.cargo.site/w/1000/i/3dee437bffd79f2fe02c2af894d35647c36ac77f1ed5badabdf51420d14203a6/STv4_flyer_evento.jpg" /> The central eye — recurring across materials as a ritual emblem — captures the essential nature of the project: a collective, nocturnal experience where the atmosphere is the message and the visual world is part of the ceremony. "This is visual identity in the truest sense of the word." — Emmaboshi, Visual Research 79, March 2026. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/88963d3880ce264e4782bf6c96fb8d37513ec79b91bc1ac31db3cb946bd7ee0e/STvol8-post05.jpg" data-mid="245889777" border="0" src="https://freight.cargo.site/w/1000/i/88963d3880ce264e4782bf6c96fb8d37513ec79b91bc1ac31db3cb946bd7ee0e/STvol8-post05.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/03667eee0883a3e4d0f2c97d724bc1d30bf9ed624e69bb989200fcef2394578b/ST_carrusel-vol5_06.gif" data-mid="245889867" border="0" src="https://freight.cargo.site/w/1000/i/03667eee0883a3e4d0f2c97d724bc1d30bf9ed624e69bb989200fcef2394578b/ST_carrusel-vol5_06.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d4ca9daab524411fd50ab657c9061ef56eb837ed81f54b5e19b9918eeca5e96c/ST_carrusel-vol5_01.jpg" data-mid="245896363" border="0" src="https://freight.cargo.site/w/1000/i/d4ca9daab524411fd50ab657c9061ef56eb837ed81f54b5e19b9918eeca5e96c/ST_carrusel-vol5_01.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/76c262effaa2cd9e610a09665d2d6c15789b7b8bd8ece882e04e8e5ef6d109da/ST_carrusel-vol5_05.gif" data-mid="245896365" border="0" src="https://freight.cargo.site/w/1000/i/76c262effaa2cd9e610a09665d2d6c15789b7b8bd8ece882e04e8e5ef6d109da/ST_carrusel-vol5_05.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/94cefd3358b254584a8dd0cddb150b439df1d397d710d5f5c70be5a2494c7b79/ST_carrusel-vol7_01.jpg" data-mid="245896843" border="0" src="https://freight.cargo.site/w/1000/i/94cefd3358b254584a8dd0cddb150b439df1d397d710d5f5c70be5a2494c7b79/ST_carrusel-vol7_01.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5a64b3bad14cd6e954f5c58b6fa993b916b75607ed5e30446eb0a53049be9787/ST_carrusel-vol4_07.gif" data-mid="245896482" border="0" src="https://freight.cargo.site/w/1000/i/5a64b3bad14cd6e954f5c58b6fa993b916b75607ed5e30446eb0a53049be9787/ST_carrusel-vol4_07.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/acf81dd9d483b584e1ceca284683590bd7ae232e903bd84f6eaf95f87dbde786/ST_carrusel-vol7_04.gif" data-mid="245896845" border="0" src="https://freight.cargo.site/w/1000/i/acf81dd9d483b584e1ceca284683590bd7ae232e903bd84f6eaf95f87dbde786/ST_carrusel-vol7_04.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e455e7221e8f8365a2be4c884c89dddd18dab97d4282ab15afc0960103b7a160/ST_carrusel-vol7_05.gif" data-mid="245896846" border="0" src="https://freight.cargo.site/w/1000/i/e455e7221e8f8365a2be4c884c89dddd18dab97d4282ab15afc0960103b7a160/ST_carrusel-vol7_05.gif" /> https://lamurgavisual.com/Accio-Migrant-2025 Thu, 08 Jan 2026 17:13:26 +0000 LA MURGA VISUAL LAB https://lamurgavisual.com/Accio-Migrant-2025 FES! Cultura ACCIÒ MIGRANT ︎ branding / prints Branding convocatoria y evento. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/98cb30cc92ee5a29cbb195f65230ed5afe9975d74da3fd51e22e87bc7b970085/Fes-Cultura-Convocatoria-1.jpg" data-mid="242616510" border="0" src="https://freight.cargo.site/w/1000/i/98cb30cc92ee5a29cbb195f65230ed5afe9975d74da3fd51e22e87bc7b970085/Fes-Cultura-Convocatoria-1.jpg" /> FES! Cultura es una incubadora de proyectos culturales de impacto social que promueve la participación de personas y colectivos diversos en la creación de propuestas culturales transformadoras. Explora formas de aprendizaje y producción colaborativas que involucran a artistas, gestoras culturales y otros profesionales del sector en el desarrollo de iniciativas culturales sostenibles. Laboratorio de proyectos y empresas culturalesEste año presentamos una formación modular orientada a la capacitación de artistas y agentes culturales de diversos orígenes, con el objetivo de reforzar sus competencias profesionales, facilitar su inserción en el ecosistema cultural local y promover modelos sostenibles de desarrollo cultural. El itinerario ofrece herramientas prácticas para diseñar, financiar y gestionar proyectos culturales con impacto. La formación combina enfoques de derechos culturales con estrategias de sostenibilidad económica, visibilidad y profesionalización, para fortalecer el rol de los agentes culturales migrados y racializados como actores clave en el tejido cultural catalán. <img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/f115b3769172e233da001f2349c495b0844a9bf6e9c81440245e61327a6e0cee/AM-2025.jpg" data-mid="244310347" border="0" src="https://freight.cargo.site/w/1000/i/f115b3769172e233da001f2349c495b0844a9bf6e9c81440245e61327a6e0cee/AM-2025.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d4cb349024452e082bd81d3e4a5214dca6f85d75f47dc63c46872eb9a0c6ebc/FES_slidelogos.jpg" data-mid="242617045" border="0" src="https://freight.cargo.site/w/1000/i/4d4cb349024452e082bd81d3e4a5214dca6f85d75f47dc63c46872eb9a0c6ebc/FES_slidelogos.jpg" /> <img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/a336fe45fa4cc0997ed4e710cb376c581b8b37c1ccb5df5bce0cc0ac9275cfbb/Fes_AM-prog-copy.jpg" data-mid="242617088" border="0" src="https://freight.cargo.site/w/1000/i/a336fe45fa4cc0997ed4e710cb376c581b8b37c1ccb5df5bce0cc0ac9275cfbb/Fes_AM-prog-copy.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f2a24620acffac9efd0df6398effac0717d56a7067623320396a8d415e262564/Fes_AM-catalogo-portada.jpg" data-mid="242617041" border="0" src="https://freight.cargo.site/w/1000/i/f2a24620acffac9efd0df6398effac0717d56a7067623320396a8d415e262564/Fes_AM-catalogo-portada.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4190eecd1ef502c76127d7be3e57d5539ec7639b06bca4945c547a34941224aa/AM-2025_carrusel-02.jpg" data-mid="244310369" border="0" src="https://freight.cargo.site/w/1000/i/4190eecd1ef502c76127d7be3e57d5539ec7639b06bca4945c547a34941224aa/AM-2025_carrusel-02.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c14ccab44b1b55411eab041ad0837e66b63b96c600d777718a1cc20c069e81cd/AM-2025_carrusel-03.jpg" data-mid="244310370" border="0" src="https://freight.cargo.site/w/1000/i/c14ccab44b1b55411eab041ad0837e66b63b96c600d777718a1cc20c069e81cd/AM-2025_carrusel-03.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/972e333d776f32eca63bd42c811d416545ec51cdfd1a34d5df8336c91d90eef5/AM-2025_carrusel-04.jpg" data-mid="244310371" border="0" src="https://freight.cargo.site/w/1000/i/972e333d776f32eca63bd42c811d416545ec51cdfd1a34d5df8336c91d90eef5/AM-2025_carrusel-04.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e74f76404014ca762e2d75b3300b739b2f07ad46a70fafa5c682bd1a84e25dc3/AM-2025_carrusel-05.jpg" data-mid="244310372" border="0" src="https://freight.cargo.site/w/1000/i/e74f76404014ca762e2d75b3300b739b2f07ad46a70fafa5c682bd1a84e25dc3/AM-2025_carrusel-05.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/63267e9516d7fe7451dbdbd7a1604fb738d05a07a8100460b44634c37049d83a/AM-2025_carrusel-06.jpg" data-mid="244310373" border="0" src="https://freight.cargo.site/w/1000/i/63267e9516d7fe7451dbdbd7a1604fb738d05a07a8100460b44634c37049d83a/AM-2025_carrusel-06.jpg" /> https://lamurgavisual.com/OASYS-Santuario-creativo-del-sonido Thu, 08 Jan 2026 17:41:21 +0000 LA MURGA VISUAL LAB https://lamurgavisual.com/OASYS-Santuario-creativo-del-sonido ︎Logo / branding / graphic system / animations OASYS: santuario creativo del sonido OASYS is more than a venue — it's a cultural proposition. A creative sound sanctuary born from the conviction that Barcelona's independent music scene deserves a space that is simultaneously a listening room, a creative studio, and a community hub. The design challenge was to build a visual language strong enough to hold that ambition. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0b8f35f2218efe819adf6b8c0a4fd7b3d1f4b310ba5ecc4e93e54e98ec42a66e/OA-icon02.jpg" data-mid="242617967" border="0" src="https://freight.cargo.site/w/1000/i/0b8f35f2218efe819adf6b8c0a4fd7b3d1f4b310ba5ecc4e93e54e98ec42a66e/OA-icon02.jpg" /> <img width="802" height="176" width_o="802" height_o="176" data-src="https://freight.cargo.site/t/original/i/9fe0919b0b1eae81bf5dd6ed2011b84ee4cdf693cc93464563d281cbbc91a216/OASYS_logo-negro.png" data-mid="242617348" border="0" src="https://freight.cargo.site/w/802/i/9fe0919b0b1eae81bf5dd6ed2011b84ee4cdf693cc93464563d281cbbc91a216/OASYS_logo-negro.png" /> The brief demanded something rare: a brand that could communicate quality and intimacy at the same time. High fidelity without coldness. Underground without roughness. The concept drew from the natural oasis as metaphor — life emerging from the desert, a refuge of depth and calm in the middle of urban noise. That tension between the elemental and the contemporary became the visual and conceptual engine of the entire identity. <img width="1375" height="1860" width_o="1375" height_o="1860" data-src="https://freight.cargo.site/t/original/i/a546be7010f04b4a2ef8582deb1b141760938e0885226b328027c2cf9ebc3250/OA_flyer_001-copy.jpg" data-mid="242618052" border="0" src="https://freight.cargo.site/w/1000/i/a546be7010f04b4a2ef8582deb1b141760938e0885226b328027c2cf9ebc3250/OA_flyer_001-copy.jpg" /> <img width="1375" height="1860" width_o="1375" height_o="1860" data-src="https://freight.cargo.site/t/original/i/3e366911f886d705ec643c48b7bb822a18e30232a560f597d567e073f85c52e4/OA_flyer_018.jpg" data-mid="242618071" border="0" src="https://freight.cargo.site/w/1000/i/3e366911f886d705ec643c48b7bb822a18e30232a560f597d567e073f85c52e4/OA_flyer_018.jpg" /> <img width="1375" height="1860" width_o="1375" height_o="1860" data-src="https://freight.cargo.site/t/original/i/f61a9cc9d4ad62fbf56d0dfe6bc9e8bb8a7e733d2d17a842ca3bbb177bcbaef2/OA_flyer_021.jpg" data-mid="242618072" border="0" src="https://freight.cargo.site/w/1000/i/f61a9cc9d4ad62fbf56d0dfe6bc9e8bb8a7e733d2d17a842ca3bbb177bcbaef2/OA_flyer_021.jpg" /> <img width="1375" height="1860" width_o="1375" height_o="1860" data-src="https://freight.cargo.site/t/original/i/3431cc58549d09104ca2d768873a3bea425193378d1384b0561110794839bc67/OA_flyer_016.jpg" data-mid="242618073" border="0" src="https://freight.cargo.site/w/1000/i/3431cc58549d09104ca2d768873a3bea425193378d1384b0561110794839bc67/OA_flyer_016.jpg" /> <img width="1375" height="1860" width_o="1375" height_o="1860" data-src="https://freight.cargo.site/t/original/i/9727f077175e7724103269e1e2f0fef262330d94ec3337d275319faafae0ae99/OA_flyer_003-post.jpg" data-mid="242618068" border="0" src="https://freight.cargo.site/w/1000/i/9727f077175e7724103269e1e2f0fef262330d94ec3337d275319faafae0ae99/OA_flyer_003-post.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e4b49590c1d3ede7e20535d51f90c9b9d12a60a1016030bfd1b405aa1fe38900/OA_flyer_NOV2025-post.jpg" data-mid="242618070" border="0" src="https://freight.cargo.site/w/1000/i/e4b49590c1d3ede7e20535d51f90c9b9d12a60a1016030bfd1b405aa1fe38900/OA_flyer_NOV2025-post.jpg" /> The typographic system anchors the identity — bold, geometric, rooted in analogue music culture while feeling entirely present. The logomark carries the sonic vocabulary of the project: rhythm, wave, frequency, movement. "Santuario Creativo del Sonido" is not a tagline — it's a cultural declaration that the design makes visible before a single note is played. The manifesto — written as part of the conceptual development — defines the community logic that the visual identity then translates: Somos comunidad, no clientela. Somos devoción, no tendencia. Somos ritmo, no algoritmo. Design as cultural positioning, not just brand decoration.This project sits at the intersection of La Murga Visual's two core practices: listening to what a project fundamentally is, and finding the visual language that already belongs to it. <img width="1240" height="1748" width_o="1240" height_o="1748" data-src="https://freight.cargo.site/t/original/i/312568146434fa64b45aac2acccc5b171f1493ba2b75b48b68035fb61a51c506/OA-cpostal-retiro-final.jpg" data-mid="247125819" border="0" src="https://freight.cargo.site/w/1000/i/312568146434fa64b45aac2acccc5b171f1493ba2b75b48b68035fb61a51c506/OA-cpostal-retiro-final.jpg" /> <img width="296" height="526" width_o="296" height_o="526" data-src="https://freight.cargo.site/t/original/i/cefeb463d07d6c8ff99e239414ef4a659029eedf3d44a3ae0240f0b902109c12/OA-animatest2.aep.gif" data-mid="242618185" border="0" src="https://freight.cargo.site/w/296/i/cefeb463d07d6c8ff99e239414ef4a659029eedf3d44a3ae0240f0b902109c12/OA-animatest2.aep.gif" /> <img width="351" height="624" width_o="351" height_o="624" data-src="https://freight.cargo.site/t/original/i/58c75afba73f4e7a633e83e3755fc2da35875665a78f365667de38be9ea046ba/OA-anima-collage-ok-ezgif.com-cut.gif" data-mid="242618670" border="0" src="https://freight.cargo.site/w/351/i/58c75afba73f4e7a633e83e3755fc2da35875665a78f365667de38be9ea046ba/OA-anima-collage-ok-ezgif.com-cut.gif" /> https://lamurgavisual.com/FES-Accio-Clima Thu, 09 Jan 2025 20:04:45 +0000 LA MURGA VISUAL LAB https://lamurgavisual.com/FES-Accio-Clima ︎Logo / branding / animation FES! ACCIÒ CLIMAThe FES AccióClima open day was a groundbreaking event that showcased the power of art and culture in addressing the urgent issue of climate action. With a remarkable turnout and overwhelmingly positive feedback, the event was a resounding success. It also featured a diverse lineup of artistic projects from Barcelona, demonstrating how art can be a catalyst for meaningful change by transforming ideas into action. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5bc1c3895fd7a8f81ac158901c6083ed7e39ce6c6d404463d84f3c831863864d/Cartel-Horizontal-Fes-AC.jpg" data-mid="225065565" border="0" src="https://freight.cargo.site/w/1000/i/5bc1c3895fd7a8f81ac158901c6083ed7e39ce6c6d404463d84f3c831863864d/Cartel-Horizontal-Fes-AC.jpg" /> Through an exhibition of artistic projects, live conversations with change agents and showcases of dance, music and theatre, these conferences seek to motivate other cultural agents, organisations and the general public to promote a culture that defends all forms of life on the planet, placing cultural diversity at the centre as a source of knowledge and innovation. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f841a8107c2f0ddf4b65d1690f1c38465afe8679097061b40d5e9635435d912b/2.-Fes_AC-square-posts02.jpg" data-mid="225065763" border="0" src="https://freight.cargo.site/w/1000/i/f841a8107c2f0ddf4b65d1690f1c38465afe8679097061b40d5e9635435d912b/2.-Fes_AC-square-posts02.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2f8345279eaa930512cc8f9fbff4fabb1ae7dd07eb9e609e34abfbb925ca998f/3.-Post-IN-B-Fes_AC.jpg" data-mid="225065764" border="0" src="https://freight.cargo.site/w/1000/i/2f8345279eaa930512cc8f9fbff4fabb1ae7dd07eb9e609e34abfbb925ca998f/3.-Post-IN-B-Fes_AC.jpg" /> This project continued the longstanding collaboration between La Murga Visual and Connectats, a partnership that has consistently delivered impactful logos and visual identities for cultural projects. For FES AccióClima, we came together once again to craft a compelling and cohesive visual experience. As the art director, I led the creation of the entire visual universe for the conference, held at Fabra i Coats, one of Barcelona’s most significant cultural venues. My contributions included: Logo Design: A distinctive logo that embodied the event's themes of unity, action, and urgency.Brand Identity: Development of a consistent visual language, including typography, color schemes, and graphic elements, that tied all aspects of the event together.Social Media Assets: Designing digital content for social platforms to effectively engage the audience and build anticipation for the event.Video Animation: Producing animated visuals that were screening during the events.Live Screens Design: Crafting visuals for live screens during the event, enhancing the overall experience for attendees.Event Branding: Transforming Fabra i Coats into an immersive environment with banners, signage, and other branded materials. <img width="860" height="645" width_o="860" height_o="645" data-src="https://freight.cargo.site/t/original/i/98701df50eaea7d2fe28e08541be26961721446cea79642bfbff917fb002c137/Poster_FES-AC_Mockup_2.jpg" data-mid="225066063" border="0" src="https://freight.cargo.site/w/860/i/98701df50eaea7d2fe28e08541be26961721446cea79642bfbff917fb002c137/Poster_FES-AC_Mockup_2.jpg" /> <img width="1280" height="1810" width_o="1280" height_o="1810" data-src="https://freight.cargo.site/t/original/i/c551e029287c55aa8a407b6150e669b095fae285e2956b4d0c83feb83e710cf0/Cartel-final-web.jpg" data-mid="225067092" border="0" src="https://freight.cargo.site/w/1000/i/c551e029287c55aa8a407b6150e669b095fae285e2956b4d0c83feb83e710cf0/Cartel-final-web.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa8106e13f309f9be05ed19cffc3616f1d0298cb06b463caeb7eafd88f94dd52/AC_trilogia.jpg" data-mid="225077900" border="0" src="https://freight.cargo.site/w/1000/i/aa8106e13f309f9be05ed19cffc3616f1d0298cb06b463caeb7eafd88f94dd52/AC_trilogia.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b82a77a3d98ec00721ab76075920e859c461917c6c88114f293132c9fb332a18/AC_garbage.jpg" data-mid="225077897" border="0" src="https://freight.cargo.site/w/1000/i/b82a77a3d98ec00721ab76075920e859c461917c6c88114f293132c9fb332a18/AC_garbage.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fef011c45dcca9c6399e719b665e7d0778090b552be58c5e175004cf87fc935f/AC_micelares.jpg" data-mid="225077958" border="0" src="https://freight.cargo.site/w/1000/i/fef011c45dcca9c6399e719b665e7d0778090b552be58c5e175004cf87fc935f/AC_micelares.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c8d02523c398e9e929e0eccdce2f50eb69a757d259d25eff94cb3e8a8f7a1618/AC_bluegenes.jpg" data-mid="225077957" border="0" src="https://freight.cargo.site/w/1000/i/c8d02523c398e9e929e0eccdce2f50eb69a757d259d25eff94cb3e8a8f7a1618/AC_bluegenes.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71d20659ad71e98d47079476de8d3f034d52e412e8688508d6fbf839ef9528f5/AC_arbola.jpg" data-mid="225077956" border="0" src="https://freight.cargo.site/w/1000/i/71d20659ad71e98d47079476de8d3f034d52e412e8688508d6fbf839ef9528f5/AC_arbola.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c1a5aa727728dc54d72e220b49fc3746b846d97b5acde93b9fa29ffb64ee0b7/AC_reciclart.jpg" data-mid="225077899" border="0" src="https://freight.cargo.site/w/1000/i/6c1a5aa727728dc54d72e220b49fc3746b846d97b5acde93b9fa29ffb64ee0b7/AC_reciclart.jpg" /> A standout feature of the event was the presentation of various artistic projects from Barcelona that tackled climate issues head-on. These projects showcased how art can transcend traditional boundaries to inspire action and create tangible impact. Integrating these initiatives into the conference highlighted the powerful role of creativity in addressing global challenges. <img width="1008" height="1346" width_o="1008" height_o="1346" data-src="https://freight.cargo.site/t/original/i/cf9df66ad028d1817781b07009f56e893271a1eedeb0c8ef2ff7dbc8b29f8ae1/Screenshot-2025-01-19-at-12.58.47-PM.png" data-mid="225065971" border="0" src="https://freight.cargo.site/w/1000/i/cf9df66ad028d1817781b07009f56e893271a1eedeb0c8ef2ff7dbc8b29f8ae1/Screenshot-2025-01-19-at-12.58.47-PM.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d1d9d24add8070ecfbe721173ace63012245af1b6e610c069104f56578787301/IMG_0833.jpg" data-mid="225065758" border="0" src="https://freight.cargo.site/w/1000/i/d1d9d24add8070ecfbe721173ace63012245af1b6e610c069104f56578787301/IMG_0833.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/50fbea1b824cd45a4e9d6f129946cb1d3823c2a0f1494b44e54ab4bc83e4b580/IMG_0835.jpg" data-mid="225065759" border="0" src="https://freight.cargo.site/w/1000/i/50fbea1b824cd45a4e9d6f129946cb1d3823c2a0f1494b44e54ab4bc83e4b580/IMG_0835.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/369a10a4d61b5085a3af6ffaadf02de3ad43bfdadf4d9536e1f42b0b9a38315d/IMG_0837.jpg" data-mid="225065760" border="0" src="https://freight.cargo.site/w/1000/i/369a10a4d61b5085a3af6ffaadf02de3ad43bfdadf4d9536e1f42b0b9a38315d/IMG_0837.jpg" /> FES AccióClima demonstrated how thoughtful design and art direction can enhance a cultural event’s impact. The cohesive visual identity brought all elements of the conference together and helped communicate its important message effectively. This project was an opportunity to contribute to a meaningful cultural initiative and to collaborate once again with Connectats in using design to support impactful causes.︎ https://lamurgavisual.com/LATINA-expo Tue, 05 Aug 2025 10:56:13 +0000 LA MURGA VISUAL LAB https://lamurgavisual.com/LATINA-expo Fundación Gladys Palmera presenta: LATINA <img width="997" height="640" width_o="997" height_o="640" data-src="https://freight.cargo.site/t/original/i/3de4843b822de4254837aebb23818745bf27bcc3ab87ee469ecc94373b2aeac4/Screenshot-2025-08-05-at-17.23.18.png" data-mid="236679297" border="0" src="https://freight.cargo.site/w/997/i/3de4843b822de4254837aebb23818745bf27bcc3ab87ee469ecc94373b2aeac4/Screenshot-2025-08-05-at-17.23.18.png" /> Visual Identity for Latina, an Exhibition by Fundación Gladys Palmera at Casa América, Madrid <img width="642" height="855" width_o="642" height_o="855" data-src="https://freight.cargo.site/t/original/i/cd5a647939c2e25970f5b5063e75e3da4628b32440aab951d8c27b446091a3ea/Screenshot-2025-08-05-at-13.32.16.png" data-mid="236671075" border="0" src="https://freight.cargo.site/w/642/i/cd5a647939c2e25970f5b5063e75e3da4628b32440aab951d8c27b446091a3ea/Screenshot-2025-08-05-at-13.32.16.png" /> The Latina exhibition tells a story of resistance, transformation, and cultural affirmation, beginning in the 1920s when the emerging entertainment industry catapulted major artists to fame, and continuing through the 1970s and 1980s, when Latina divas began taking control of their careers amid the rise of feminist liberation movements. Through a collection of more than five hundred pieces—including photographs, album covers, posters, costumes, and more—Fundación Gladys Palmera and Casa de América place the spotlight on the figure of the Latin woman in the entertainment industry with a major exhibition on view until July 5, 2025. Our studio had the privilege of creating the visual identity for Latina, an exhibition organized by Fundación Gladys Palmera in the iconic Casa América building in Madrid. The show is a vibrant and necessary tribute to Latin women who shaped the history of entertainment—from the 1920s through the 1980s—with power, talent, and cultural affirmation. We began by designing a bold, character-driven logo that embodies the spirit of resistance, emancipation, and leadership running through the exhibition. We aimed to create a brand that didn’t just identify the event, but proudly represented it, reflecting the strength and charisma of the women featured—legends like Celia Cruz, La Lupe, Chavela Vargas, María Félix, Yma Sumac, among many others. The typographic design drew inspiration from the visual aesthetics of Latin America's golden entertainment eras, blending glamour and defiance with a contemporary edge. <img width="1158" height="1637" width_o="1158" height_o="1637" data-src="https://freight.cargo.site/t/original/i/e8edba54c2e0d5b048942dd554e1a6f0d02faaea79472640366f7c5a29b1a1fa/Latina-A3_01a.jpg" data-mid="236670786" border="0" src="https://freight.cargo.site/w/1000/i/e8edba54c2e0d5b048942dd554e1a6f0d02faaea79472640366f7c5a29b1a1fa/Latina-A3_01a.jpg" /> <img width="1158" height="1637" width_o="1158" height_o="1637" data-src="https://freight.cargo.site/t/original/i/def96e932a2cd6c13a9685c5b3473886088476728924f42404fc618c2a2e694c/Latina-A3_02b.jpg" data-mid="236670787" border="0" src="https://freight.cargo.site/w/1000/i/def96e932a2cd6c13a9685c5b3473886088476728924f42404fc618c2a2e694c/Latina-A3_02b.jpg" /> In addition to the logo, we also designed the main exhibition poster, a key piece in the city-wide communication campaign. Seen across Madrid—from street walls and bars to galleries and cultural centers—the poster was created to demand attention, spark curiosity, and emotionally connect with a history that has long been overlooked. The visual composition combined graphic and photographic elements that evoke the iconic universe of these women, their struggles, and their triumphs. Our approach was to support—through design—a narrative that fearlessly explores the tension between exotification and empowerment, between glamour and hypersexualization, while ultimately celebrating how these artists reclaimed and transformed their public image into an act of liberation. <img width="646" height="864" width_o="646" height_o="864" data-src="https://freight.cargo.site/t/original/i/3ca2002cd4efcf80f67182e333a76e9883bd3d54075c1dcb41c71c9b5d5b7cc2/Screenshot-2025-08-05-at-17.40.59-copy.jpg" data-mid="236679850" border="0" src="https://freight.cargo.site/w/646/i/3ca2002cd4efcf80f67182e333a76e9883bd3d54075c1dcb41c71c9b5d5b7cc2/Screenshot-2025-08-05-at-17.40.59-copy.jpg" /> <img width="290" height="515" width_o="290" height_o="515" data-src="https://freight.cargo.site/t/original/i/9b8a353de40438e49a1d06b0a654a15fb968cbb79fbd3978111c0ee686e6e5c2/Latina-reel-loopojo-ezgif.com-optimize.gif" data-mid="236680547" border="0" src="https://freight.cargo.site/w/290/i/9b8a353de40438e49a1d06b0a654a15fb968cbb79fbd3978111c0ee686e6e5c2/Latina-reel-loopojo-ezgif.com-optimize.gif" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/94cca4cbd8b8a5a674e47d3ade20b7b3258ab28b3030d90212e266e0ec9a4dd4/IMG_2058.jpeg" data-mid="236670977" border="0" src="https://freight.cargo.site/w/1000/i/94cca4cbd8b8a5a674e47d3ade20b7b3258ab28b3030d90212e266e0ec9a4dd4/IMG_2058.jpeg" /> <img width="1014" height="560" width_o="1014" height_o="560" data-src="https://freight.cargo.site/t/original/i/c0163e4fe84e5e296103520a2eb5a2af77f70df42b522dad947589ee88e6bfe5/Screenshot-2025-08-05-at-17.23.32.png" data-mid="236679730" border="0" src="https://freight.cargo.site/w/1000/i/c0163e4fe84e5e296103520a2eb5a2af77f70df42b522dad947589ee88e6bfe5/Screenshot-2025-08-05-at-17.23.32.png" /> <img width="1224" height="797" width_o="1224" height_o="797" data-src="https://freight.cargo.site/t/original/i/ca8f5d5e1159947599254df07bd43f87f8c7cbf2afb2f42881e5b4bc10aef84f/Screenshot-2025-08-05-at-17.11.02.png" data-mid="236679119" border="0" src="https://freight.cargo.site/w/1000/i/ca8f5d5e1159947599254df07bd43f87f8c7cbf2afb2f42881e5b4bc10aef84f/Screenshot-2025-08-05-at-17.11.02.png" /> <img width="696" height="771" width_o="696" height_o="771" data-src="https://freight.cargo.site/t/original/i/47ad26e92b79a392d4ddd55f11c2d650b4fa0e57ca79f9c6d9606f6846f5943e/Screenshot-2025-08-05-at-17.10.34.png" data-mid="236679118" border="0" src="https://freight.cargo.site/w/696/i/47ad26e92b79a392d4ddd55f11c2d650b4fa0e57ca79f9c6d9606f6846f5943e/Screenshot-2025-08-05-at-17.10.34.png" /> <img width="581" height="773" width_o="581" height_o="773" data-src="https://freight.cargo.site/t/original/i/8c580fe0322b781b579a8cf2b306868ae654f200969b7142eaf866c225f4c0d8/Screenshot-2025-08-05-at-17.10.15.png" data-mid="236679117" border="0" src="https://freight.cargo.site/w/581/i/8c580fe0322b781b579a8cf2b306868ae654f200969b7142eaf866c225f4c0d8/Screenshot-2025-08-05-at-17.10.15.png" /> <img width="1241" height="846" width_o="1241" height_o="846" data-src="https://freight.cargo.site/t/original/i/8913996a4fead289d3dc591b9e466ee19437f7eae8dc6c0568f81aa741b8ee03/Screenshot-2025-08-05-at-17.09.55.png" data-mid="236679116" border="0" src="https://freight.cargo.site/w/1000/i/8913996a4fead289d3dc591b9e466ee19437f7eae8dc6c0568f81aa741b8ee03/Screenshot-2025-08-05-at-17.09.55.png" /> <img width="696" height="883" width_o="696" height_o="883" data-src="https://freight.cargo.site/t/original/i/e94fc18e129766ae2c3e4ff54b53c95d426ae3f98f857c6d7bde1806391786d0/Screenshot-2025-08-05-at-14.21.38.png" data-mid="236679114" border="0" src="https://freight.cargo.site/w/696/i/e94fc18e129766ae2c3e4ff54b53c95d426ae3f98f857c6d7bde1806391786d0/Screenshot-2025-08-05-at-14.21.38.png" /> <img width="698" height="877" width_o="698" height_o="877" data-src="https://freight.cargo.site/t/original/i/828aac7a04465a5d6e7411659b4115bfdeecdacdd8b4ef0f7eb5c42d5ab0ccdd/Screenshot-2025-08-05-at-14.21.28.png" data-mid="236679113" border="0" src="https://freight.cargo.site/w/698/i/828aac7a04465a5d6e7411659b4115bfdeecdacdd8b4ef0f7eb5c42d5ab0ccdd/Screenshot-2025-08-05-at-14.21.28.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/fc8b4441852b378357ec62a9c4481f4090dc5017385f6714218f56395beb2a52/IMG_2060.jpeg" data-mid="236670978" border="0" src="https://freight.cargo.site/w/1000/i/fc8b4441852b378357ec62a9c4481f4090dc5017385f6714218f56395beb2a52/IMG_2060.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/1ff51fd64ee741cf23867fff8bb2bfc4d8158ff2447dcd884cd4d72156049344/IMG_2061.jpeg" data-mid="236670979" border="0" src="https://freight.cargo.site/w/1000/i/1ff51fd64ee741cf23867fff8bb2bfc4d8158ff2447dcd884cd4d72156049344/IMG_2061.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/a1b7e5507cf6de2ef453162f442ecad4b30de6fcd343003e3cec368ea9be9056/IMG_2062.jpeg" data-mid="236670980" border="0" src="https://freight.cargo.site/w/1000/i/a1b7e5507cf6de2ef453162f442ecad4b30de6fcd343003e3cec368ea9be9056/IMG_2062.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/bba76ddbde8fb6f9ca7f87e2ba144de1ffcff07fe777d38e3662e17441ded7f0/IMG_2063.jpeg" data-mid="236670981" border="0" src="https://freight.cargo.site/w/1000/i/bba76ddbde8fb6f9ca7f87e2ba144de1ffcff07fe777d38e3662e17441ded7f0/IMG_2063.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/6ba531997a5a1faeb64ad4082fb0fb7fcb2a8b27857e6cccd1845fd2aba44559/IMG_2064.jpeg" data-mid="236670982" border="0" src="https://freight.cargo.site/w/1000/i/6ba531997a5a1faeb64ad4082fb0fb7fcb2a8b27857e6cccd1845fd2aba44559/IMG_2064.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/e20860ea7040178cf60144ac07a7fd307aaaf3c50c66047e801c19c5040f9cb3/IMG_2065.jpeg" data-mid="236670983" border="0" src="https://freight.cargo.site/w/1000/i/e20860ea7040178cf60144ac07a7fd307aaaf3c50c66047e801c19c5040f9cb3/IMG_2065.jpeg" /> <img width="700" height="570" width_o="700" height_o="570" data-src="https://freight.cargo.site/t/original/i/17e46328282075ab43bef0ee9e507b582455caca86230cc03cfd343679e9fc19/Screenshot-2025-08-05-at-13.31.12.png" data-mid="236671042" border="0" src="https://freight.cargo.site/w/700/i/17e46328282075ab43bef0ee9e507b582455caca86230cc03cfd343679e9fc19/Screenshot-2025-08-05-at-13.31.12.png" /> Designing for Latina was more than a graphic project: it was an exercise in memory, visibility, and cultural affirmation. <img width="1080" height="1404" width_o="1080" height_o="1404" data-src="https://freight.cargo.site/t/original/i/273b623812ef87969226228188e94f627311785b5db2dc3d5215ee4881e9f76c/fotosplegable-1.gif" data-mid="236671257" border="0" src="https://freight.cargo.site/w/1000/i/273b623812ef87969226228188e94f627311785b5db2dc3d5215ee4881e9f76c/fotosplegable-1.gif" /> <img width="687" height="881" width_o="687" height_o="881" data-src="https://freight.cargo.site/t/original/i/6bd6b9d2d4cf71a8c39a9180c8d7a24b3203f9df7ef322650180f138059a1d44/Screenshot-2025-08-05-at-13.34.59.png" data-mid="236671083" border="0" src="https://freight.cargo.site/w/687/i/6bd6b9d2d4cf71a8c39a9180c8d7a24b3203f9df7ef322650180f138059a1d44/Screenshot-2025-08-05-at-13.34.59.png" /> <img width="477" height="680" width_o="477" height_o="680" data-src="https://freight.cargo.site/t/original/i/62f1610b5dc6d8cad33e381d00f442bb891a5ff0a577bd7cb921720829f4b4a3/calle-ezgif.com-optimize.gif" data-mid="236672450" border="0" src="https://freight.cargo.site/w/477/i/62f1610b5dc6d8cad33e381d00f442bb891a5ff0a577bd7cb921720829f4b4a3/calle-ezgif.com-optimize.gif" /> <img width="657" height="856" width_o="657" height_o="856" data-src="https://freight.cargo.site/t/original/i/c21c78d305ff17209308144761b14606b00ff7a37ecbe2bbe11501d5cbbe94b4/Screenshot-2025-08-05-at-18.08.27.png" data-mid="236680836" border="0" src="https://freight.cargo.site/w/657/i/c21c78d305ff17209308144761b14606b00ff7a37ecbe2bbe11501d5cbbe94b4/Screenshot-2025-08-05-at-18.08.27.png" /> ︎ https://lamurgavisual.com/Ritmo-de-dos-mares-Branding Thu, 09 Jan 2025 20:04:18 +0000 LA MURGA VISUAL LAB https://lamurgavisual.com/Ritmo-de-dos-mares-Branding ︎Logo / branding / animation Ritmo de dos mares "Ritmo de Dos Mares" is a cultural and musical exchange project connecting Portobelo (Panama) and Tumaco (Colombia), focusing on the Afro-diasporic roots of both regions. Rhythm of two seas: the native sound of Portobelo to Tumaco, is a musical and cultural exchange project organized by Discos Pacífico, Fundación Bahía de Portobelo and Fundación Gladys Palmera. The artistic part is made up of Bejuco, the folkloric group from the port of Tumaco, on the Pacific coast of the Department of Nariño, in Colombia; and the musical projects of La Escuelita del Ritmo, the social and artistic work of Gladys Palmera in Portobelo, on the Atlantic coast of Panama. <img width="680" height="680" width_o="680" height_o="680" data-src="https://freight.cargo.site/t/original/i/d888dfac957216305d1c81a03071f1f0c96521257d6f5eb7a05045ad64188521/_Compologoanimsquare-optimize.gif" data-mid="225064476" border="0" src="https://freight.cargo.site/w/680/i/d888dfac957216305d1c81a03071f1f0c96521257d6f5eb7a05045ad64188521/_Compologoanimsquare-optimize.gif" /> As the Art Director, I was tasked with creating the whole visual identity that encapsulates the project's essence, celebrating the rich cultural heritage and musical traditions of these coastal communities. This project is a colaboration between Pánama (La Escuelita del Ritmo), Colombia (Bejuco) and Spain (Fundación Gladys Palmera). <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/865e9b468886c29a261377d07b310562f4d2ac4088f705b307349583caa89df6/Rd2M-3.jpg" data-mid="224503895" border="0" src="https://freight.cargo.site/w/1000/i/865e9b468886c29a261377d07b310562f4d2ac4088f705b307349583caa89df6/Rd2M-3.jpg" /> The logo was designed with a modular approach to proportions, symbolizing the construction of various elements seamlessly fitting together into a unified whole. The icon, on the other hand, represents waves formed by the two "seas," reflecting their union. These waves also resemble the undulating patterns of audio waveforms, subtly connecting to the project's cultural and musical essence. <img width="1920" height="426" width_o="1920" height_o="426" data-src="https://freight.cargo.site/t/original/i/8e2db014a2c50c27bdc0d8288b9580261f125c53b284b4815f52573be6ed0c61/Rd2M_fullcolor.png" data-mid="225064463" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/8e2db014a2c50c27bdc0d8288b9580261f125c53b284b4815f52573be6ed0c61/Rd2M_fullcolor.png" /> This is how we developed a graphic system that will serve as the foundation for storytelling on social media and other plattforms. <img width="2792" height="1158" width_o="2792" height_o="1158" data-src="https://freight.cargo.site/t/original/i/3fced60d99d3be8985cf2a1a1585c6e7accdad4735b14d3611b4c6cbf4b06f80/Screenshot-2025-01-19-at-11.29.57-AM.png" data-mid="225064829" border="0" src="https://freight.cargo.site/w/1000/i/3fced60d99d3be8985cf2a1a1585c6e7accdad4735b14d3611b4c6cbf4b06f80/Screenshot-2025-01-19-at-11.29.57-AM.png" /> <img width="2762" height="1380" width_o="2762" height_o="1380" data-src="https://freight.cargo.site/t/original/i/56a3a1f12640f4fcf52461ee11a627814eee951c5b4fbaa998176ba08985f4c1/Screenshot-2025-01-19-at-11.30.14-AM.png" data-mid="225064830" border="0" src="https://freight.cargo.site/w/1000/i/56a3a1f12640f4fcf52461ee11a627814eee951c5b4fbaa998176ba08985f4c1/Screenshot-2025-01-19-at-11.30.14-AM.png" /> These applications can be adapted to various formats, as demonstrated in this video and post. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a96faf72481f10226daf47a634a6e12179439a6d43b986ab51a651389217d3e5/Rd2M_post01.jpg" data-mid="225064478" border="0" src="https://freight.cargo.site/w/1000/i/a96faf72481f10226daf47a634a6e12179439a6d43b986ab51a651389217d3e5/Rd2M_post01.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f95f8ae10c4ae30a72daab463d25d75a0434e8c95c657ea4c81224644e2ca9dc/Rd2M_post02.jpg" data-mid="225064479" border="0" src="https://freight.cargo.site/w/1000/i/f95f8ae10c4ae30a72daab463d25d75a0434e8c95c657ea4c81224644e2ca9dc/Rd2M_post02.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e8849f3c2a89e71248f935547b20f825a8711a9ea04855926703a9251d229cc5/Rd2M_post04.jpg" data-mid="225064481" border="0" src="https://freight.cargo.site/w/1000/i/e8849f3c2a89e71248f935547b20f825a8711a9ea04855926703a9251d229cc5/Rd2M_post04.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/abba44def9fce6ea5220f6d89238bc7ce9398a161d1c19fa2655caac1f35dc22/Rd2M_post03.jpg" data-mid="225064480" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/abba44def9fce6ea5220f6d89238bc7ce9398a161d1c19fa2655caac1f35dc22/Rd2M_post03.jpg" /> The project is a meeting in the sounds of two seas with a common point. And at the same time, a space for connecting two creative laboratories born on different coasts, but connected by that common root that is the Afro-descendant culture. In the laboratories, knowledge will be shared, territories will be explored and an approach will be made to traditional cultural practices. This is the story of a journey that connects two creative laboratories born in different latitudes, but united by the search for a common root. A root that travels between the past, present and future, which has multiple facets: the African diaspora in Latin America; the story of two communities proud of their history and legacy; the heritage of two rebellious and creative peoples; and the story of an encounter that proposes a sound dialogue and the creation of a new musical universe. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b4c0758a1c21a1b50f870aff234def250714ce4e084fc3c13bdb1fac5dead363/Rd2M_carrusel-post01.jpg" data-mid="225064578" border="0" src="https://freight.cargo.site/w/1000/i/b4c0758a1c21a1b50f870aff234def250714ce4e084fc3c13bdb1fac5dead363/Rd2M_carrusel-post01.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d146fe584af2a4cbf5c058f34cbb5c62596eb625594bea7727d65d5fbd2c1743/Rd2M_carrusel-post02.jpg" data-mid="225064579" border="0" src="https://freight.cargo.site/w/1000/i/d146fe584af2a4cbf5c058f34cbb5c62596eb625594bea7727d65d5fbd2c1743/Rd2M_carrusel-post02.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/154673585461b9b5a7789e7aa247682c3b7ad9d48f220a064720e7b263e316d9/Rd2M_carrusel-post03.jpg" data-mid="225064580" border="0" src="https://freight.cargo.site/w/1000/i/154673585461b9b5a7789e7aa247682c3b7ad9d48f220a064720e7b263e316d9/Rd2M_carrusel-post03.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/731aefd7805d8738e57c3ee2e6ebaac933f607d1cb87c752bd22e5bf27acce8a/Rd2M_carrusel-post04.jpg" data-mid="225064581" border="0" src="https://freight.cargo.site/w/1000/i/731aefd7805d8738e57c3ee2e6ebaac933f607d1cb87c752bd22e5bf27acce8a/Rd2M_carrusel-post04.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a18af84afe95c1254a7974f498f7efd47a4a4b4cf4880f5b1f24e9f660115414/Rd2M_carrusel-post05.jpg" data-mid="225064582" border="0" src="https://freight.cargo.site/w/1000/i/a18af84afe95c1254a7974f498f7efd47a4a4b4cf4880f5b1f24e9f660115414/Rd2M_carrusel-post05.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bc122d02ddee79a7c2ce7168acb7ffd172286d7833678c3057cd988e5c6f873a/Rd2M_carrusel-post06.jpg" data-mid="225064583" border="0" src="https://freight.cargo.site/w/1000/i/bc122d02ddee79a7c2ce7168acb7ffd172286d7833678c3057cd988e5c6f873a/Rd2M_carrusel-post06.jpg" /> This is a story that is told to the beat of the waves of two seas; beat by beat, rhythm by rhythm and dance by dance. This project is still going and will cotinue to expand this running year and will lead to the production of a music album that captures the sound of the whole experience, which we’ll still be in charge of designing, so keep your head up to further followups. ︎ https://lamurgavisual.com/BOX-film-communication-Branding Thu, 09 Jan 2025 16:46:10 +0000 LA MURGA VISUAL LAB https://lamurgavisual.com/BOX-film-communication-Branding ︎Branding / logo / motion graphicsBOX film communication studio Box Film Co. is a creative studio specializing in design, marketing, and strategic promotion for film projects. Our objective was to craft a brand identity that reflects the studio's innovative approach and resonates with its target audience. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/465d681d5b52e766495528f64098e61bc33835e54b98c0be49cc7a525ee6e126/logo-animado-3.gif" data-mid="224449352" border="0" data-scale="52" src="https://freight.cargo.site/w/800/i/465d681d5b52e766495528f64098e61bc33835e54b98c0be49cc7a525ee6e126/logo-animado-3.gif" />&nbsp; &nbsp; Box Film Co. reached out to us to develop a whole new graphic identity that would make them stand out and communicate their love for movies, along with the visual elements that should be taken into consideration when producing a film. As Art Director and Designer, I created a complete visual universe, including the logo, color palette, typography, and other brand elements. <img width="2048" height="1151" width_o="2048" height_o="1151" data-src="https://freight.cargo.site/t/original/i/b869d3d6e1da4dacdcf49548a2cdf32b15d7714db4d84782f6de5e01b3762b29/fondos-grandes-webpsd.jpg" data-mid="224447906" border="0" src="https://freight.cargo.site/w/1000/i/b869d3d6e1da4dacdcf49548a2cdf32b15d7714db4d84782f6de5e01b3762b29/fondos-grandes-webpsd.jpg" /> <img width="509" height="511" width_o="509" height_o="511" data-src="https://freight.cargo.site/t/original/i/e57fca74357725dbb546537db77f01bb8d54cc2bf43f6659e2ff81e377286fba/BOX_logo-4.png" data-mid="224449398" border="0" src="https://freight.cargo.site/w/509/i/e57fca74357725dbb546537db77f01bb8d54cc2bf43f6659e2ff81e377286fba/BOX_logo-4.png" /> <img width="2400" height="800" width_o="2400" height_o="800" data-src="https://freight.cargo.site/t/original/i/97611a78e1e0d427464aaf7596dceed6bd55f21c5db0650d19eb4de796fcf32c/fondos-grandes-cinando3.jpg" data-mid="224449396" border="0" src="https://freight.cargo.site/w/1000/i/97611a78e1e0d427464aaf7596dceed6bd55f21c5db0650d19eb4de796fcf32c/fondos-grandes-cinando3.jpg" /> <img width="860" height="484" width_o="860" height_o="484" data-src="https://freight.cargo.site/t/original/i/58396ae9c0832dda7e861389883c1742872624ad55167101a7c5f0a5a69f4672/logoBox01-optimize.gif" data-mid="224450982" border="0" src="https://freight.cargo.site/w/860/i/58396ae9c0832dda7e861389883c1742872624ad55167101a7c5f0a5a69f4672/logoBox01-optimize.gif" /> ︎︎︎ We began by consolidating a type family that could be both impactful and versatile, allowing us to craft titles and artworks with a cinematic feel. The branding blends bold typography and refined design elements to evoke creativity and professionalism, ensuring the brand stands out in a competitive landscape. As the Art Director and Designer, I was responsible for: Concept Development: Collaborating with the creative team to define the brand's visual direction, ensuring alignment with Box Film Communication's mission and values.Visual Identity Design: Creating key brand elements, including the logo, color palette, typography, and the general aesthetic for videos and other visual assets that will give personality to the brand.Brand Guidelines: Establishing comprehensive guidelines to maintain consistency across all platforms and marketing materials.Implementation Oversight: Supervising the application of the new visual identity across various media, ensuring cohesive representation of the brand. Here are some screenshots from the SSMM video introducing the brand identity and showcase the services they provide. <img width="525" height="942" width_o="525" height_o="942" data-src="https://freight.cargo.site/t/original/i/bd81be94f1f04a13b4ac740a1c5a7ee5ddbc674c0750a738d84fe49528da1b25/Screenshot-2025-01-20-at-12.50.06.png" data-mid="225121383" border="0" src="https://freight.cargo.site/w/525/i/bd81be94f1f04a13b4ac740a1c5a7ee5ddbc674c0750a738d84fe49528da1b25/Screenshot-2025-01-20-at-12.50.06.png" /> <img width="525" height="937" width_o="525" height_o="937" data-src="https://freight.cargo.site/t/original/i/db6fe921fda198e85b0d99701697ff973aea6f0cd16ca9e7ffb43aac17d0a62b/Screenshot-2025-01-20-at-12.50.53.png" data-mid="225121384" border="0" src="https://freight.cargo.site/w/525/i/db6fe921fda198e85b0d99701697ff973aea6f0cd16ca9e7ffb43aac17d0a62b/Screenshot-2025-01-20-at-12.50.53.png" /> <img width="522" height="939" width_o="522" height_o="939" data-src="https://freight.cargo.site/t/original/i/0ed0a0da64b8810d899df3494345920fe8e7048935c69cc8994b68118959cfb3/Screenshot-2025-01-20-at-12.51.28.png" data-mid="225121385" border="0" src="https://freight.cargo.site/w/522/i/0ed0a0da64b8810d899df3494345920fe8e7048935c69cc8994b68118959cfb3/Screenshot-2025-01-20-at-12.51.28.png" /> <img width="524" height="937" width_o="524" height_o="937" data-src="https://freight.cargo.site/t/original/i/d525189e3181a1ef5265c9bd9aa418a70d3da3a4f69172b7e8ff9a8fd5570e3e/Screenshot-2025-01-20-at-12.49.30.png" data-mid="225121382" border="0" src="https://freight.cargo.site/w/524/i/d525189e3181a1ef5265c9bd9aa418a70d3da3a4f69172b7e8ff9a8fd5570e3e/Screenshot-2025-01-20-at-12.49.30.png" /> <img width="524" height="936" width_o="524" height_o="936" data-src="https://freight.cargo.site/t/original/i/f1a0d54baa3778cf12362e17534f8d5ca47e5de6215592cf1e5e5fcf1a19d7d9/Screenshot-2025-01-20-at-12.49.02.png" data-mid="225121381" border="0" src="https://freight.cargo.site/w/524/i/f1a0d54baa3778cf12362e17534f8d5ca47e5de6215592cf1e5e5fcf1a19d7d9/Screenshot-2025-01-20-at-12.49.02.png" /> <img width="1669" height="937" width_o="1669" height_o="937" data-src="https://freight.cargo.site/t/original/i/2a4760201c5b1298a9ebce47c38244bcfdcf59db674f564f6ee2f0597f833556/Screenshot-2025-01-20-at-13.10.32.png" data-mid="225124383" border="0" src="https://freight.cargo.site/w/1000/i/2a4760201c5b1298a9ebce47c38244bcfdcf59db674f564f6ee2f0597f833556/Screenshot-2025-01-20-at-13.10.32.png" /> <img width="1676" height="941" width_o="1676" height_o="941" data-src="https://freight.cargo.site/t/original/i/34272aa115287facc9159794fd74166636eb1d0b67143029f00c66be6524425c/Screenshot-2025-01-20-at-13.11.19.png" data-mid="225124384" border="0" src="https://freight.cargo.site/w/1000/i/34272aa115287facc9159794fd74166636eb1d0b67143029f00c66be6524425c/Screenshot-2025-01-20-at-13.11.19.png" /> <img width="1672" height="939" width_o="1672" height_o="939" data-src="https://freight.cargo.site/t/original/i/a3fbced29ecd8c8049ab103a30286f5bad0f9486c080ecd040836a981b469de2/Screenshot-2025-01-20-at-13.11.56.png" data-mid="225124385" border="0" src="https://freight.cargo.site/w/1000/i/a3fbced29ecd8c8049ab103a30286f5bad0f9486c080ecd040836a981b469de2/Screenshot-2025-01-20-at-13.11.56.png" /> <img width="1672" height="940" width_o="1672" height_o="940" data-src="https://freight.cargo.site/t/original/i/0f7e93be1fcf56af2d31a094cef0dd479d413855822be132905a349d937eaea3/Screenshot-2025-01-20-at-13.12.25.png" data-mid="225124386" border="0" src="https://freight.cargo.site/w/1000/i/0f7e93be1fcf56af2d31a094cef0dd479d413855822be132905a349d937eaea3/Screenshot-2025-01-20-at-13.12.25.png" /> <img width="1673" height="938" width_o="1673" height_o="938" data-src="https://freight.cargo.site/t/original/i/ebeb35c3ca1da2eee00de8dc5635fc47ed64c638d7f3f480a50a98001bee105d/Screenshot-2025-01-20-at-13.12.49.png" data-mid="225124387" border="0" src="https://freight.cargo.site/w/1000/i/ebeb35c3ca1da2eee00de8dc5635fc47ed64c638d7f3f480a50a98001bee105d/Screenshot-2025-01-20-at-13.12.49.png" /> <img width="1674" height="937" width_o="1674" height_o="937" data-src="https://freight.cargo.site/t/original/i/be8ddc5ba6de8b0c1a1797e8b2c09a57cc037b727fe22bb88d5a29ad8edf2c55/Screenshot-2025-01-20-at-13.13.24.png" data-mid="225124388" border="0" src="https://freight.cargo.site/w/1000/i/be8ddc5ba6de8b0c1a1797e8b2c09a57cc037b727fe22bb88d5a29ad8edf2c55/Screenshot-2025-01-20-at-13.13.24.png" /> <img width="1672" height="939" width_o="1672" height_o="939" data-src="https://freight.cargo.site/t/original/i/3abcf67a7874eab0d49f75bc3880c267fee125e8cc319a84a1a49b499577d0b6/Screenshot-2025-01-20-at-13.13.47.png" data-mid="225124389" border="0" src="https://freight.cargo.site/w/1000/i/3abcf67a7874eab0d49f75bc3880c267fee125e8cc319a84a1a49b499577d0b6/Screenshot-2025-01-20-at-13.13.47.png" /> ︎ To complement the visual identity, I was instructed to lead the creative process for a branding video that encapsulates the essence of Box's vision. The video highlights the studio's innovative spirit and its dedication to film as an art form, bringing their new identity to life in a dynamic and engaging way. One of the primary challenges was to develop a visual identity that distinguishes Box Film Communication. in a competitive market while authentically representing its unique services. Through extensive research and iterative design processes, we achieved a brand identity that is both distinctive and reflective of the studio's innovative spirit. <img width="864" height="486" width_o="864" height_o="486" data-src="https://freight.cargo.site/t/original/i/b8193e351d8894ab547a1c9a60348eb90301d17a8b84c4944073def02c092377/logoBox02-resize.gif" data-mid="224451343" border="0" src="https://freight.cargo.site/w/864/i/b8193e351d8894ab547a1c9a60348eb90301d17a8b84c4944073def02c092377/logoBox02-resize.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/bc538dad2bd17c7c4dbdc99d4b78eca426a561c626d1d4602fae4aadc496cf01/Artboard-5-100.jpg" data-mid="224459228" border="0" src="https://freight.cargo.site/w/1000/i/bc538dad2bd17c7c4dbdc99d4b78eca426a561c626d1d4602fae4aadc496cf01/Artboard-5-100.jpg" /> <img width="2251" height="2251" width_o="2251" height_o="2251" data-src="https://freight.cargo.site/t/original/i/27b57ae371cd72ff8f5f37e3e3d26a94e361238cbf206c4cadf856b97b697e96/BOX_IGpost-03.jpg" data-mid="224449532" border="0" src="https://freight.cargo.site/w/1000/i/27b57ae371cd72ff8f5f37e3e3d26a94e361238cbf206c4cadf856b97b697e96/BOX_IGpost-03.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2fa2b2b1ef5495e6452090d617a73062795ff2a7f3b534a3437da8919e6647fb/Artboard-4-100.jpg" data-mid="224459314" border="0" src="https://freight.cargo.site/w/1000/i/2fa2b2b1ef5495e6452090d617a73062795ff2a7f3b534a3437da8919e6647fb/Artboard-4-100.jpg" /> <img width="2251" height="2251" width_o="2251" height_o="2251" data-src="https://freight.cargo.site/t/original/i/88ead38376f04d242ab62064046a97e1c0e9751afd278af88eabad71abf589b9/BOX_IGpost-02.jpg" data-mid="224449531" border="0" src="https://freight.cargo.site/w/1000/i/88ead38376f04d242ab62064046a97e1c0e9751afd278af88eabad71abf589b9/BOX_IGpost-02.jpg" /> <img width="2251" height="2251" width_o="2251" height_o="2251" data-src="https://freight.cargo.site/t/original/i/97c4476693554686bdb46f9c43371b4668f6e8139673f4bbcd92a06f76c03353/BOX_IGpost-01.jpg" data-mid="224449530" border="0" src="https://freight.cargo.site/w/1000/i/97c4476693554686bdb46f9c43371b4668f6e8139673f4bbcd92a06f76c03353/BOX_IGpost-01.jpg" /> Deliverables included logo design, visual identity system, and comprehensive brand guidelines, ensuring consistent representation across all platforms. The result elevated Box Film Co.'s market presence and strengthened their connection with clients and audiences alike. The cohesive visual identity has facilitated stronger connections with clients and audiences, contributing to the studio's&nbsp; success. <img width="768" height="432" width_o="768" height_o="432" data-src="https://freight.cargo.site/t/original/i/95245fce765896fe2c65f4de0c1dd7fc5e5f09a99ddb7613b62af484e4ff5d7e/logoBox03-optimize.gif" data-mid="224454813" border="0" src="https://freight.cargo.site/w/768/i/95245fce765896fe2c65f4de0c1dd7fc5e5f09a99ddb7613b62af484e4ff5d7e/logoBox03-optimize.gif" /> <img width="509" height="511" width_o="509" height_o="511" data-src="https://freight.cargo.site/t/original/i/e57fca74357725dbb546537db77f01bb8d54cc2bf43f6659e2ff81e377286fba/BOX_logo-4.png" data-mid="224449398" border="0" src="https://freight.cargo.site/w/509/i/e57fca74357725dbb546537db77f01bb8d54cc2bf43f6659e2ff81e377286fba/BOX_logo-4.png" /> Leading the branding project for Box Film Co. was a rewarding experience that allowed me to apply my expertise in art direction and design to create a compelling brand identity. The successful outcome underscores the importance of a well-executed visual strategy in elevating a company's market position. Explore their story at boxfilmco.com <img width="1672" height="940" width_o="1672" height_o="940" data-src="https://freight.cargo.site/t/original/i/1cd2562f3ee716f35a4f454e7696aa7d87f43c42c421067d0ffe47fe25952393/Screenshot-2025-01-20-at-13.14.31.png" data-mid="225124390" border="0" src="https://freight.cargo.site/w/1000/i/1cd2562f3ee716f35a4f454e7696aa7d87f43c42c421067d0ffe47fe25952393/Screenshot-2025-01-20-at-13.14.31.png" /> ︎